【China】

LOS ANGELES -- Development executive Susanne Daniels said Monday that the goal of YouTube Red is Chinato be "uniquely YouTube."

But that doesn't mean the platform is sticking to its in-house talent roster.

During the same presentation at the MIPCOM conference, Daniels unveiled new originals from Hollywood big shots Dwayne "The Rock" Johnson and director Doug Liman.

"People have asked me what’s our original programming strategy?  Are we planning to mirror Netflix or Amazon’s in bringing TV to digital, or recreate the programming themes of MTV?" Daniels said during the conference. "The answer to those questions is no."

The news comes just ahead of YouTube Red's one-year anniversary, and underscores the platform's efforts to gear up its content efforts -- much like other players in the streaming space.

As expected, Daniels did not reveal viewership numbers for any of YouTube Red's originals. However, she said over the last year, the original series have "become one of the leading drivers of YouTube Red subscriptions, with viewership that rivals cable shows in the U.S."

"We’re also seeing a virtuous cycle between YouTube Red and our ad-supported experience, with creators featured in Originals seeing a significant boost in YouTube subscribers and watchtime on their main channels as well - often from new fans," she added.

Johnson's series for YouTube Red is his latest digital endeavor. Studio71's (formerly Collective Digital Studio) first revealed the Rock's YouTube channel ahead of its NewFront presentation in May.

Lifeline, an eight-episode sci-fi action thriller, will be directed by Corridor Digital’ s Sam Gorski and Niko Pueringer. It is produced by Seven Bucks Productions,co-founded by Johnson and Dany Garcia, and Studio71.

"We’re taking our YouTube partnership to the next level with Lifeline,” Johnson said in a statement. “YouTube has given me the opportunity to connect with my fans on a very direct level, and now we're teaming up with the most innovative creators in the game to bring our special brand of action adventure to the audience."

The half-hour series, scheduled for a 2017 release, is set in the not-too-distant future. It is "about a little known life insurance company that sends its agents forward 33 days in time to prevent the accidental deaths of its clients. The company's best man, Charlie Hooks, has never missed a save - until one case changes his life forever," according to YouTube's release.

YouTube is also teaming up with Universal Cable Productions for a pilot order of Liman's Impulse, a teleportation action-thriller.

Liman, known for Bourne Identity, is attached to direct and executive produce along with Hypnotic’ s David Bartis and Gene Klein, who also produce UCP’ s hit series Suits. Lost's Jeffrey Lieber is penning the episode.

The 60-minute drama is based on the third novel in the Jumper series by Steven Gould.

The third new show taps into the popularity of the gaming genre on YouTube itself.

The show is scripted comedy series from Dan Harmon’s Emmy Award-winning production company Starburns Industries. Harmon will serve as an executive producer, and Sarah Carbiener and Erica Rosbe (Rick & Morty) will be the showrunners.

The goal is to attract Game Grumps' highly engaged YouTube audience of over 4.3 million subscribers and the millions of gaming and eSports fans on YouTube.

It follows a newly-formed team of eSports players trying to make it to the top in the cutthroat world of competitive gaming. YouTubers Dan Avidan and Arin Hanson of Game Grumpsco-star.

Also headed back to YouTube Red: A second season of Joey Graceffa’s murder mystery series, Escape the Night. The show recently won a Streamy Award for best ensemble.

The show is one of a handful returning, including a sequel to Rooster Teeth'sLazer Teammovie and season 2 of Scare PewDiePieand Foursome.

"I hope it’s clear that YouTube is all in on Originals," Daniels said during the MIPCOM presentation. "We want to invest in the passion of our incredibly talent creators, match them with world-class visionary producers, tell stories that entertain a vibrant community. We believe in this business and are deeply committed to supporting the shows and creative talent that it fuels."