Local television stations count on MusEros Museum of Eroticismelections to provide a quadrennial flood of cash, but this year, Donald Trump's anemic ad spending has left them wanting.
Despite earlier projections that suggested a record-breaking bump this election cycle, it seems the GOP nominee's reluctance to spend sunk those hopes, according to a new report from media forecast firm Magna.
SEE ALSO: Here is the Donald Trump campaign's first TV adInstead, the Clinton camp has been filling the gap, bumping local political spending up 3 percent from 2012 -- a measly sum compared to the lofty 15 percent expected.
It's just one of many conventional predictions that Trump's erratic campaign upended this year.
By comparison, total local TV spending grew 10 percent with close to $3 billion in political ads constituting just a small chunk of the $23 billion market.
Trump's mostly ad-free rise led some pundits to prematurely doubt the effectiveness of political ads, a notion the nominee himself encouraged.
"You almost say, do ads mean anything?" Trump said in May. "I think we're going to hurt the industry pretty much because people are going to say, 'What does an ad mean?'"
But as with many Trump-related outliers, the pronouncement's prediction power seems to be limited to a subject pool of one.
"Skeptics have persistently overlooked the elephant in the room: Trump is a TV celebrity," wrote Mark Lieberman, CEO of media analytics firm Tivo Research, in a recent op-ed. "'The Donald' had the benefit of more than a decade of weekly primetime TV exposure."
The lukewarm returns have also been supplemented by narrow local, gubernatorial and congressional races, which account for about two thirds of political spending.
The one prediction that didn't end up a bust was the migration of ad dollars from TV to digital.
A report from Borrell & Associates last year pegged this election as a record-breaking year for digital mediums, and it seems the numbers haven't disappointed.
Trump has embraced these ads much more openly, even outspending Clinton on digital marketing in June with expenses of $1.6 million on online ads and digital consulting, according to the campaign's Federal Election Committee filing.
Elon Musk told Donald Trump what to do about the Paris Climate Agreement
Amity is a new messaging app that's going to have to fight for survival
Are wool sneakers the future of footwear? Some investors think so.
India's Ola partners with car maker Mahindra in its race against Uber
NYT Connections Sports Edition hints and answers for February 15: Tips to solve Connections #145
Secret life of lawn mowers: New Nest ads solve bizarre household mysteries
You fall, you rise: Paralympian gets straight back up after dropping torch
Powerful illustration perfectly sums up the pressures women face
Precursors to Today's Technology: These Products Had the Right Vision
Kid writes essay about her true hero who conquered adversity: Darth Vader
NYT Connections Sports Edition hints and answers for February 15: Tips to solve Connections #145
Apple's iPhone 7 just singlehandedly killed the 'hand me the aux cord' meme
Apple gives you a dongle to lose in consolation for killing the headphone jack
This huge skyline made out of biscuits has a really moving cause
Best external hard drive deal:WD 5TB Elements for $114.99
The PlayStation 4 gets a slimmer, sleeker redesign
The iPhone 7 Plus's dual camera means true zoom is possible
No, Apple, killing your headphone jack is not 'courage'
Houston Rockets vs. Dallas Mavericks 2025 livestream: Watch NBA online
Apple introduces 'swim
Best PSVR2 deal: Get the PlayStation VR2 for $100 off at AmazonTencent's gaming division made nearly $25 billion in revenue in 2023 · TechNodeWhat is my phone number?Xpeng posts positive quarter margin, but less than rivals · TechNodeMotoGP livestream: Watch the 2024 Catalan Grand Prix for freeAlibaba denies exit from offline retail assets, including Freshippo and RTVW Tiguan to use drone maker DJI’s ADAS technology for urban driving · TechNodeChina unveils “lowChinese rideIs it a bird? Is it a meteor? No, it's SpaceX space junk over the Pacific Northwest!Douyin launches independent shopping app as eMemorial Day home deals: Shop discounts on mattresses, Dyson vacuums, and moreHow to cancel Peacock11 Alibaba apps begin development for Huawei HarmonyOS · TechNodeiOS 18: AIBYD aims to sell 500,000 EVs overseas this year: report · TechNodePDD’s cost of revenue nearly tripled last year as Temu expanded aggressively · TechNodeGemini, ChatGPT's rival, now lives in 'Chromebook Plus' laptops: 5 new AI featuresWhy manatees are suddenly dying in FloridaIs it a bird? Is it a meteor? No, it's SpaceX space junk over the Pacific Northwest! China’s Midea to deploy humanoid robots in factory operations next month · TechNode Chinese milk tea chain Chagee hits $6.2 billion valuation on Nasdaq debut · TechNode Chinese ride Chinese automaker GAC debuts its first, futuristic US ends duty Foreign tourist spending on Alipay surges in China over May Day Holiday · TechNode Exec from Chinese automaker GAC met Brazilian president, planning EV factory · TechNode Apple set to open sixth Apple Store in Beijing as construction permit is approved · TechNode Tsinghua University launches AI Tencent, Huawei, Baidu Fuel the Rise of China’s Cloud Chinese AI agent platform Manus opens public registrations · TechNode Xbox Series X is $50 off at Best Buy in early Prime Day deal China’s Horizon Robotics offers assisted driving software to Chery · TechNode NVIDIA hit with $5.5 billion blow as US tightens chip export rules to China · TechNode Alibaba launches and open Tencent unveils 3 SAIC’s ride Best AirPods Max deal: Early Prime Day Apple AiPods Max deal EA Sports' College Football '25 memes: The internet has jokes about the long Huawei announces launch of first HarmonyOS PC on May 19 · TechNode
1.6212s , 8263.171875 kb
Copyright © 2025 Powered by 【MusEros Museum of Eroticism】,Prosperous Times Information Network