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Honey is USA Archivesthe hottest flavor on everybody's lips.

From Kourtney Kardashian's "love potion" (32 drops of honey in water) to the rooftop hives on seven San Francisco hotels that both provide restaurants with fresh honey and bees with homes, the sweet stuff is all the rage with food lovers.

Pinterest SEE ALSO: Not even humble candy corn is safe from the brunch trend

On Instagram, honey is tagged over five million times (not all relating to the food) in everything from luscious cakes celebrating Rosh Hashanah to raw garlic soaked in honey.

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A photo posted by 🌙SeaIrene™ (@sea_irene) on Oct 4, 2016 at 9:25am PDT

It's even a flavor of The Dessert Kitchen's social media dessert darling, "ice cream ramen," made from Kanten (Japanese algae jelly).

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Original image has been replaced. Credit: Mashable

Chef Jeff Mc Innis, of Top Chefand Root & Bone in NYC, tells Mashable, "Pure honey is real and natural[...] I think at first, all honeys were treated as equal, but now the trend has evolved and we’ve learned that isn’t true. Flowers from different terrains and cultures produce honeys with different flavors."

A photo posted by @consultanttravels on Sep 11, 2016 at 9:56am PDT

For years, people have praised single origin chocolate and high end coffee, and though it's still acceptable to buy the squeezy honey bear at your local drugstore, gourmet honey is having its day.

This years #roshhashana challot are drizzled with honey and olive oil, studded with green figs, and sprinkled with pumpkin seeds! #ShanaTova pic.twitter.com/Q69lg5sF9b

— Gabi Moskowitz (@BrokeAssGourmet) October 3, 2016

McInnis created recipes for honey purveyor and curator Buzz +Bloom.

The brand's manager, John Rzeszut, says, "It’s possible to taste the natural floral essence of any part of the country – or the world – just by sampling the honey that’s collected from the area[...] I really encourage people to branch out beyond ‘what’s on sale’ and experience the amazing diversity of colors, flavors and aromas that abound in 100 percent pure honey."

The new Dulce y Speziato { Calabrese chili oil, Sopressata, and honey} #naturallyleavened #mobilewoodfiredpizza #pizza #neapolitan #catering

A photo posted by Two Doughs Pizza Co (@twodoughs) on Sep 12, 2016 at 3:52pm PDT

Just don't think you can have a secret midnight honey snack and get away with it. Those sticky trails give away all your sweet indulgences.

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