Public displays of affection aren't an easy thing for the LGBTQ community,China even down to the simplest things such as holding hands.
That's the subject of a heartfelt ad by an Australian bank ANZ, which consists of various couples "letting go" when encountering the looks of other people in public.
SEE ALSO: This photo series proves trans people are more than their gender identityEncouraging them to keep holding hands even when it feels uncomfortable to do so, the ad has an accompanying hashtag, #HoldTight.
And yes, while it might be just an ad, the campaign has inspired some people to do just that.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
"This highlights the daily pressures that the LGBTIQ community faces," Terese Casu, Sydney Gay and Lesbian Mardi Gras CEO, said in a statement.
"It's a simple and loving gesture to hold your partner's hand, however for fear of discrimination, and experiences in violence and abuse -- the reality is that many in the community still don't feel safe. We love the awareness that ANZ is raising about this issue for the community."
The bank has long shown its support for the LGBTQ community, with its rebranded GAYTM automatic teller machines and glammed-up branches during Sydney's Gay and Lesbian Mardi Gras.
But the bank's also been accused of pinkwashing in previous years, with some community members saying they "cash in" on the rising support for marriage equality and LGBTQ rights.
Topics LGBTQ Advertising
Q&A with tendercare founder and CEO Shauna Sweeney
Is this Alphabet's burrito
Spigen releases strap to stop you from losing your Apple AirPods
This startup from Danny Meyer's daughter wants to deliver home cooking
'Severance' puts a spin on the Orpheus and Eurydice myth in its Season 2 finale
BBC Radio 1 investigated after airing sweary version of Flume song
Malaysia's incredible Paralympic performance at Rio continues with third gold
Jeff Bezos just revealed his plans for Blue Origin's biggest rocket yet
Best headphones deal: Save up to 51% on Beats at Amazon
'League of Legends' surpasses 100 million monthly players
Galaxy S9+ vs Pixel 2 XL Camera
Wes Anderson on the personal inspirations for 'The Phoenician Scheme'
Ford will sell you a self
This is the only 'Apple Watch' that can get you drunk
Pairing CPUs and GPUs: PC Upgrades and Bottlenecking
Woman arrested for stealing 3 French fries
Diseased, depressed and drunk: A short history of candidates' many health problems
NFL lineman catches 220
Best headphones deal: Save up to 51% on Beats at Amazon
Broncos player loses second endorsement after anthem protest
You can now use 3 new Snapchat filters while riding in an UberSex, drugs and swearing: Here's how you could lose your Uber privilegesCosplayers pull a 'Nightmare Before Christmas' prank on mall SantaiPhone leak claims three new models, one codenamed 'Ferrari'Here's the 'cat rapper' freestyling to his cat Ravioli during bathtimeA NASA Mars rover looked up at a moody sky. What it saw wasn't a star.This site will provide 'Star Wars' autographs that are 100% realYou can now buy a goldThe royal family has a stark end of the year warningIkea is not OK with you sleeping over in its storesThe most ridiculous food trends of 2016Does your iPhone 7 Plus have this camera issue?Sex, drugs and swearing: Here's how you could lose your Uber privilegesCosplayers pull a 'Nightmare Before Christmas' prank on mall SantaBjörk pens an epic open letter slamming sexism in music press'CounterAfter hacking Netflix, OurMine hits Marvel accountsInside Amazon's Prime Now warehouse the week before ChristmasIndia's largest mobile wallet app disappears from the App StoreYouTubers share new videos after saying they were kicked off plane for 'speaking Arabic' Washington governor Jay Inslee is running in 2020 as the first climate change candidate This is what democracy looks like at 36,000 feet Badass dog cruising around in a van is the hero London needs Ethereum's Constantinople upgrade goes as planned Apple iPhone supplier Corning is developing flexible glass for foldable phones Amazon will open new grocery stores separate from Whole Foods, report says 'Leaving Neverland' made me see the truth about Michael Jackson Galaxy S10, S10+ will come with pre Australian man found not guilty of murdering his Tinder date Huawei in full Every detail you missed in the new 'Game of Thrones' Season 8 trailer Quiz: Can you find the end of Donald Trump's sentence? 'Star Wars' remade in comic book form and with narwhals in every role Hillary Clinton channels The Matrix in her final debate wardrobe NASA's deep sea drone Orpheus has plans to one day go to space We aren't collecting data about women and it's literally putting their lives at risk Trump definitely torn on whether Putin is his bestie or not 'Game of Thrones' actor teases possibility of a wild Gendry theory No, you can't use your self Ellen DeGeneres gets a dark side with the 'me on Ellen' meme
1.7412s , 10109.4609375 kb
Copyright © 2025 Powered by 【China】,Prosperous Times Information Network