【1996 Archives】

Japan996 Archivesknown for its wacky cafe themes, and it's latest? A "makeup free" zone.

The cafe, aptly named Naturalia, says it'll only hire women who don't wear any makeup.

SEE ALSO: Japan opens cafe with beds for naps, basically a dream come true

Cafe staff say in a YouTube video promoting its concept, that the owners came up with the concept after they were unable to find a cafe in their city where the staff looked "plain and ordinary" -- so they decided to create one themselves.

The owners are about to launch a second branch in Tokyo, after their original cafe in Sapporo, Hokaido, took off. The Sapporo cafe was opened in 2015.

Staff at the cafe, who are paid a starting rate of up to $12 per hour, also can't have "excessively dyed hair or garish manicures" in addition to having no makeup.

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The company website adds that it won't hire women who smoke, or have previously worked in night-time work establishments such as nightclubs or cabarets.

Original image has been replaced. Credit: Mashable

Naturalia initially held a crowdfunding campaign to raise money for its Shibuya, Tokyo branch. It drew contributions of $8,500 -- 191 percent over its goal.

It's worth noting that the Shibuya district is home to the popular Harajuku area.

Mandatory Credit: Photo by Ayano Sato/Epa/REX/Shutterstock (7941601k) Young Women Pose For Photographs in Harajuku Fashion District During the Mercedes-benz Fashion Week in Tokyo Japan 15 October 2015 the Presentation of the Spring/summer 2016 Collections Runs From 12 to 17 October Japan Tokyo Japan Tokyo Fashion Week - Oct 2015 Credit: Ayano Sato/Epa/REX/Shutterstock

Harajuku has become synonymous with eccentric street fashion, with women often seen dressing up and decked out in heavy makeup and elaborate clothing.

[H/T RocketNews24]

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