Apple977 Archiveschanging course in how it treats tips collected within apps in what may end up being a mixed bag for developers and digital creators.
The company just updated its App Store terms so that tipping with in-app currencies now falls under the same category as in-app purchases, of which Apple takes a 30 percent cut. Some apps give users the option of buying digital goods that can then be given to other users, who can then redeem the goods for cash.
This kind of tipping has emerged as a popular way to sidestep platforms that take a cut of revenue, which usually comes in the form of ads. It's particularly popular on some of China's biggest video platforms, which have embraced the feature with built in tools for stars to pull in extra donations or charge for specific types of performances.
Up until now, it's remained somewhat of a gray area. Apple made its views on the matter clear last month when it reportedly threatened to remove WeChat and some of the country's other most popular social platforms if they didn't nix their tipping features or start paying the fees.
The move infuriated some app developers and risked inciting a standoff in one of Apple's biggest app markets.
It may sound like a minor policy point, but tipping has become a huge moneymaker in the country. Around a tenth of WeChat's 889 million users say they have used it, and of that group, a little less than half say they contribute five to ten yuan ($.72-$1.45) per month.
One Chinese blogger who writes about psychology and sexuality on WeChat said she made 1,000 yuan ($145) per day through donations, according to Quartz.
Rather than back down, Apple is now formalizing that policy for the first time.
Despite the heavy charge, though, the move might not end up being all bad for creators.
Apple's sanction gives the practice a seal of legitimacy that could push platforms that might have been otherwise hesitant to start allowing them (cough, Uber, cough).
In the United States, where tipping hasn't caught on widely, creators tend to have few options for making money through platforms. Facebook recently started allowing video creators to monetize their content with ads, but the social giant still takes a cut of nearly half. Instagram and Snapchat still don't share ad revenue.
Apple is clearly on a push to make it easier for developers to make money within apps. As part of an app store redesign announced at its World Wide Developer Conference this week, the company also rolled out blog-style description pages in which app makers can list every purchase available within the app up front.
Topics Apple
Ivanka Trump's unpaid interns share cringeworthy financial adviceDaredevil Bill Murray steals a man's fries and gets away with itHow 'Homecoming' uses real events to heighten its horrorOrangutan releases debut jazz single celebrating 'World Orangutan Day'Thieves are using 'informed delivery' to spy on mail and commit fraudApple acquires medical record startup Gliimpse as latest step to visualize personal health dataThe Rock manages to make fun of Kevin Hart while urging people to voteInitiative Q is just a clever marketing ploy until proven otherwiseAdele kissed a dog wearing an Adele shirt while onstageThe Apple Store is now simply 'Apple,' company saysJ.K. Rowling slams homophobic comments about Tom Daley in 1 tweet'Fantastic Beasts: The Crimes of Grindelwald' is out of magic: ReviewWhat Team USA's Olympics uniforms could tell us about Nike's impending NBA takeoverHublot's new watch is a perfect fit for Bitcoin millionairesThe Rock manages to make fun of Kevin Hart while urging people to voteIvanka Trump's unpaid interns share cringeworthy financial adviceThe air quality in India is unacceptably bad. Here's why.Initiative Q is just a clever marketing ploy until proven otherwiseHere is the Donald Trump campaign's first TV adFans are worried about that 'American Horror Story: Apocalypse' finale Prime Day headphones and speakers deals: Bose, Apple, Ultimate Ears, and more Chinese automaker GAC debuts its first, futuristic Transsion's Q1 net profit plunges nearly 70% y Best early Prime Day laptop deals 2024: MacBooks and LG grams at record lows CATL to offer skateboard chassis to Mazda's China joint venture · TechNode EA Sports' College Football '25 memes: The internet has jokes about the long GoPro Hero11 bundle deal: Get $130 off for Prime Day How to install watchOS 11 public beta Huawei announces launch of first HarmonyOS PC on May 19 · TechNode Chinese ride JD.com expands offline footprint with new Beijing mega mall · TechNode DeepSeek credits Tencent for major performance boost in open Apple, HP, Dell halt China NVIDIA RTX 5060 reportedly launching on May 19, priced at around $349 · TechNode JD.com files trademark for ‘Joyrobotaxi,’ signaling interest in autonomous ride NVIDIA denies reports of splitting off China business into independent firm · TechNode Chinese toy maker Pop Mart sees explosive overseas growth, Q1 revenue up over 165% · TechNode The best fitness tracker deals ahead of Prime Day 2024 China drafts rules to govern hidden door handles following Xiaomi EV crash · TechNode Prime Day unlocked phone deals: Samsung, Google, and more
1.9168s , 10112.90625 kb
Copyright © 2025 Powered by 【1977 Archives】,Prosperous Times Information Network