Even the trailers have Kalakal (2025)trailers now.
As movie marketing gets finely chopped into ever smaller bites -- check out this motion-graphic teaser for the release date of the character posters!-- studios have found a new way to seize your attention during the critical first few seconds of their biggest, most important reveals: online trailers.
SEE ALSO: 'Wonder Woman' trailer wins Best of Show at the Golden Trailer AwardsThey're called "bumpers" -- usually an action-crammed, lightning-fast five seconds or less, followed by a title card with the release date. Thenthe trailer really begins.
So instead of kicking off with a static studio logo or quiet fade-in, you see something like this right off the bat:
Original image has been replaced. Credit: Mashable And you're going to see a lot more of it soon.
Not all studios are doing bumpers just yet -- Sony seems to have been first, with, Warner Bros. and Paramount also dabbling -- but they've already proven extremely effective at grabbing and keeping your eyes glued to the screen.
Sony Pictures has found that adding bumpers (like the one for Flatliners, below) has increased both retention (the number of people who stick with a video once it's started playing) and post-exposure interest both by almost four-fold, Elias Plishner, the studio's executive vice president of worldwide digital marketing, told Mashable.
Original image has been replaced. Credit: Mashable "Movie trailers were not built for mobile platforms, especially in social feeds where you are competing with hundreds of other forms of content,” Plishner said. “We decided to build trailer bumpers with two goals in mind: Increase retention and increase interest. We tested A/B versions, with and without the bumper -- and the results were crystal clear.”
Online trailers used to pretty much mirror what you'd see in a theater, where the rating card -- THE FOLLOWING PREVIEW HAS BEEN APPROVED FOR APPROPRIATE AUDIENCES -- and studio logos are still standard.
But you are not captively glued to a seat right now, and your time is shorter than your patience.
You, being a modern human, are far more likely to hang around after this ...
Original image has been replaced. Credit: Mashable ... than after a string of cards or long, luxurious establishing shot. Especially if you're mobile when that pre-roll starts on YouTube, for instance.
It's been roughly a year since the first bumpered trailers, and it's hard to pinpoint exactly which was the first. One of the earliest we could find was Sony's The Magnificent Seven, which features a cast countdown that makes a lot of sense for the form:
Not all studios using bumpers are using them for all trailers. In some cases, there's enough action in the first few seconds that they're not needed, even for social platforms. Sometimes it's just a creative choice.
And sometimes they'll do both with and without for the same movie -- the Wonder Womanbumper (above) is not used in the "origin" trailer, which came later, and won Best of Show at the Golden Trailer Awards earlier this month. It opens instead on a shot skimming the waters around Themyscira, then panning up to the Amazon warriors' island as the voiceover begins.
Some have speculated that that trailer bumpers are engineered to get around algorithmic norms or rules on Facebook and other social` platforms, but studio sources deny that, saying they're just optimizing that "handshake" moment to capture the audience there.
Original image has been replaced. Credit: Mashable They're also playing with aspect ratios of Facebook news feeds, where a 1:1 square or even vertical-oriented trailers are starting to appear. And international rollouts are getting their first bumpers as well.
Chances are you'll bump into one soon. Maybe you'll even stick around for a couple of minutes.
Topics Wonder Woman
Internet for All
Charlie Chaplin was the original Distracted Boyfriend meme
Studio Ghibli theme park is all vibes, no rides: See the concept photos
How to turn on YouTube's dark mode
Donald Trump talked about space and Buzz Aldrin's face says it all
YouTube breakup videos are basically a requirement now. Here's why.
'Love Actually' made a language mistake that still haunts me
This 'Harry Potter' themed engagement ring is wand
Best GPU deal: GIGABYTE NVIDIA GeForce RTX 5080 is $1,349.99 at Best Buy
Man buys massive photo of a bridge that's right outside his window
Best air purifier deal: Save $300 on the Dyson HEPA Big + Quiet air purifier
NASA: February is an excellent time to view a brilliant star nursery and planets
Creator of the Twitter account @ElonJet gets take
Chrissy Teigen and John Legend are throwing a very expensive party for Trump's birthday
The White House might have inflated Trump's golf record, because this is how we live now
'Magic: The Gathering's new Japanese
'Pam and Tommy' dumpster dives and strikes gold: Review
Dennis Rodman cries over Trump
Getting Started with Gmail Keyboard Shortcuts
Spotify apparently deleted over 100 'Joe Rogan Experience' episodes
Billy Joel just trolled Bannon, Spicer, and the Mooch in concertTrump rejects bigotry in the military, but also banned trans troopsIt's official: Android O is now Android Oreo'Game of Thrones': Who won't die in the Season 7 finale?Ford's vision for selfVerizon's Unlimited throttling isn't as bad as it soundsAfter The Defenders, how to fix Marvel's Iron Fist for Season 2Watch the moon's shadow slide across the U.S., as seen from spaceSamsung launches Bixby worldwideGoogle might be working on AssistantThe Joker's origin story is that he has no origin story. Yet here we are'Game of Thrones' quiz for Beyond the WallOver 22,000 people sign petition to replace Confederate statute with a monument to Missy ElliottHillary Clinton calls Donald Trump 'a creep' in election memoirThis weatherman's reaction to the solar eclipse is adorableThe ultimate photobomb: NASA spied the Space Station crossing the eclipsing sunFeast your eyes on this butter sculpture of Justin Trudeau holding 2 pandasHow to watch Samsung's live Note 8 launch todayGoogle launches Chrome Enterprise so businesses can use ChromebooksA Tesla Model X raced a Lamborghini Aventador, guess which car won Reconstructing Harry Crews by Gary Hawkins Job Aspirations; Forgiveness by Lorin Stein America's Newest Sweetheart by Andrew Palmer Selling, Banning, and Walking by Sadie Stein Burning Books, Listening to Just Kids, Casting Fleming by Sadie Stein The 1966: Spring’s Smartest Tee by Sadie Stein Alice Munro’s First Story, Rediscovered by Sadie Stein Best Samsung deal: Save $50 on the Galaxy Watch FE at Amazon Literary Bars, Brooklyn Lamentations by Sadie Stein Authors in Bathing Suits by Sadie Stein Browning at 200, Publishers at 83 by Sadie Stein App Time at The Paris Review by The Paris Review Listen to Flannery O’Connor read “A Good Man Is Hard to Find.” Live on Air Walking While Reading by Lorin Stein Bacon, Sci Edward Lear’s “The Dong with a Luminous Nose” by Sam Munson Literary Communes, Literary Parodies: Happy Monday! by Sadie Stein Hemingway on “The Lady Poets” by Sadie Stein The Man Who Saw Tomorrow by Rachael Maddux
1.9416s , 10146.75 kb
Copyright © 2025 Powered by 【Kalakal (2025)】,Prosperous Times Information Network