Airbnb has taken a subtle political stance against President Trump's travel ban with a Super Bowl ad that contains a simple but My Sisters Friend (2019)effective message of acceptance.
SEE ALSO: Airbnb offers free housing to those affected by Muslim travel banIn a 30-second campaign entitled #weaccept, Airbnb played the message over the changing faces of people belonging to different ethnic groups:
“We believe no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept.”
CEO Brian Chesky tweeted a link to campaign with the same description:
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After Donald Trump signed an executive order banning refugees from the U.S. and those from seven-majority Muslim countries, Airbnb said it would provide housing for 100,000 people, starting with refugees, disaster survivors and relief workers, over the next five years.
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"We know this is an idealistic notion that faces huge obstacles because of something that also seems simple, but isn't - not everyone is accepted," co-founders Brian Chesky, Joe Gebbia and Nathan Blecharczyk wrote.
Airbnb also said it would contribute $4 million over four years to the International Rescue Committee (IRC) "to support the most critical needs of displaced populations globally.
Former Attorney General Eric Holder and former Secretary of State John Kerry tweeted their support for the #WeAccept campaign:
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Trump's travel ban has been temporarily halted by a federal judge in Seattle.
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