iOS 10 is giddens, a. the transformation of intimacy: sexuality, love, and eroticism in modern societiesa big release -- it's packed with tons of new features, some more useful than others -- but the most notable one is, no doubt, the revamped and turbocharged Messages app.
But, there's one thing you should know if you find yourself unable to activate new iMessage features like the fullscreen and bubble effects.
SEE ALSO: iPhone 7 and iPhone 7 Plus: the reviewAs I discovered while reviewing iOS 10, if you've got Reduce motion turned on (Settings > General > Accessibility), you will not be able to use these features, activated by long pressing on the ↑ send button.
An Apple spokesperson told Mashableit's not a bug, but by design.
By default, starting from iOS 7, iOS ships with Reduce motion turned off. The setting was introduced to reduce the motion sickness some users (like me) have when looking at the 3D parallax wallpaper effect on the home screen and the zooming in on folders. I much prefer the transitional fade animations with Reduce motion turned on over the nauseating zooming effects.
Here's a comparison:
With Reduce motion
Original image has been replaced. Credit: Mashable Without Reduce motion 
Original image has been replaced. Credit: Mashable When you go to switch on Reduce motion, the setting makes no mention of turning off the new Message effects:
Reduce the motion of the user interface, including the effect of icons.
An Apple spokesperson clarified to me Reduce motion reduces animations on a system-wide level.
So if you have Reduce motion turned off and you're long pressing as hard as you can on the ↑ button in Messages, you might want to Reduce motion off.
Because you can't be missing out on these effects:
Bubble effects
Original image has been replaced. Credit: Mashable Fullscreen effects 
Original image has been replaced. Credit: Mashable Topics Apple
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