【Watch Midhunter】

Prepare to see more Instagram stories turning up as ads on Watch Midhunteryour Facebook feed.

The social network is introducing a new tool that will let brands turn their Instagram stories into carousel-like Facebook ads and vice-versa.

SEE ALSO: A flood of (bad) advertising is coming for your Snapchat—and that might be ok

That means that Facebook advertisers will have access to the stickers, filters, and drawing tools that make for less polished ads that better blend in with user posts.

It also allows them to simply repurpose their Facebook ads for Instagram without tailoring them to the platform.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Brands like mattress company Casper and flower retailer Bouqs have already experimented with the new feature as part of an inaugural test run.

Original image has been replaced. Credit: Mashable

Making ads more interchangeable across platforms saves marketers the headache of having to remake each piece of their content to fit individual specifications, but it can also dilute the aesthetic of a particular app. Adapting Facebook ads as brand Instagram stories risks diminishing the in-the-moment quality that's made the feature such a success.

Instagram first rolled out its Snapchat-clone stories feature a year ago, and it began selling ads through it in March. A Facebook spokesperson said more than half of businesses on the site have created a story in the past month.

Facebook also announced on Tuesday that it will now allow for stories to be sent through Instagram DMs.

Original image has been replaced. Credit: Mashable

This story has been corrected to reflect that Facebook Canvas ads are not a supported format for Instagram stories.

---

Featured Video For You

---

Finland bloggers are on a fan mission to Instagram every 'Game of Thrones' location

---

Topics Instagram Social Media

• Games
• Tech
• Entertainment
• Digital Culture
• Science
• Shopping
• Social Good
• Life

• What Sa Nguyen uses to film TikToks that feel like FaceTime
• Meet Gudetama, the World’s Most Melancholy Mascot
• Raqib Shaw’s Jarringly Intense Self
• When Advertisements Shape Our Memories
• Lions vs. Commanders 2025 livestream: Watch NFL Playoffs for free
• The Family Acid by Dan Piepenbring
• A Rediscovered Book Mocks Bickering British Colonists
• Raqib Shaw’s Jarringly Intense Self
• NYT Connections hints and answers for January 20: Tips to solve 'Connections' #589.
• Looking for Artistic Success? This Allegorical Map Will Help

• President Obama sanctions Russia for hacking
• Richard Branson's Virgin Galactic is going public
• 'Friends' to leave Netflix, head to HBO Max streaming service
• 'Stranger Things 3' is a zombie story that riffs on internet rage mobs
• Why the Spider
• 'Stranger Things' Season 3 breaks viewership record, Netflix claims
• The book 'Why Trump Deserves Trust, Respect and Admiration' isn't what you think
• How 'Spider
• These 10 classic bangers that all turn 10 in 2017
• Hyundai Sonata gets a self

• Best MacBook deal: Save $200 on 2024 M3 MacBook Air
• Meet Me in the Electrified Dome at the Temple of Hymen
• #ReadEverywhere, Even If You’re Not a Real Person
• Amiri Baraka Is in Contempt
• Super Bowl LIX livestream: Watch Eagles vs Chiefs on Tubi
• American Girl Night at the Saratoga Performing Arts Center
• Raqib Shaw’s Jarringly Intense Self
• Now Online: Our Interviews with Robert Caro and Luc Sante
• Early Prime Day deals on self
• Unconventional, Part 4: William S. Burroughs in Chicago

• Washington Wizards vs. Golden State Warriors 2025 livestream: Watch NBA online
• La bohème, Live at Attica State Correctional Facility
• American Girl Night at the Saratoga Performing Arts Center
• On a Certain Epigram by Anna Akhmatova
• Best pizza oven deal: Save $150 on Chefman Indoor Pizza Oven
• Unconventional, Part 3: Norman Mailer and the Pigs
• The World’s Largest Picnic Basket is in Peril
• The Game of the Name: The Answers
• NYT Connections hints and answers for February 5: Tips to solve 'Connections' #605.
• This Is Why You’re Not Supposed to Touch the Art